With over 14 years of hands-on Amazon vendor experience including global account management and commercial leadership for an Amazon advertising advanced partner,I understand the Amazon tools and levers that will help you and your Amazon team unlock your next level of profitable growth.
Having been through the highs and lows of Amazon personally during my career, I fully understand the pressures and complexity this important account presents to brands and manufacturers.
This has led me to create Vendor Rocket. An experienced vendor expert, who’s facedand successfullyconquered the challenges you are facing today!
You’re probably thinking “not another expert”…so below is a short summary of my experience which I believe sets me apart!
12 years’ experience from new category entry/start-up to established Amazon category partner.
Amazon Advertising Solutions – Sponsored Advertising and DSP.
SEO including product page build and launch.
Amazon Retail and Advertising dashboard development and reporting.
Amazon consultancy including…
oNegotiating cost price increases
oNegotiating annual terms
Created and led a global team
Managed annual global revenue of £30m.
Led & managed a hybrid marketplace strategy covering Vendor and Seller Central.
Built a fully in-housed team of Amazon experts.
Coaching & Development
Recruited, trained, and coached an in-house global ecommerce team covering multiple Amazon specialisms.
Throughout my career I’ve gained incredible first-hand experience on how to accelerate a profitable and sustainable Amazon business from the ground up, and I now want to share this experience and knowledge to help you exceed your Amazon aspirations.
So how do I help brands?
Audit & Assessment
Review your current retail and advertising performance vs. the market average (Using a bank of 50+ vendors across multiple categories).
Objectives & Strategy
Review of current Vendor/Seller Central objectives and strategy, what’s working and what’s not, and recommendations on how to improve.
Resource & Capability
Review of current resource effectiveness and Amazon skill set, support on developing roles and responsibilities and scaling your Amazon team.
Coaching & Mentoring
I can support your team with situational or developmental coaching and mentoring programmes, advising on how best to overcome some of the challenges/impasses you will reach with Amazon.
Full review of your category and top competitors (Price, Range, Display and Promotion)
Hero ASIN review and optimisation recommendations, KPI management.
Terms & Pricing Strategy
Review of current trading terms/structure and pricing strategy including observations, implications, and recommendations for your next annual vendor negotiation and beyond.
All services come with a clear 4-step framework (input, action, output, activation), so you know what to always expect.
Outside of the above, I’m also available for project-based work for 3 – 6 months which can be tailored to your requirements.
Always verify the identity of the provider before starting a project.