Profile of Ant Finch

With over 14 years of hands-on Amazon vendor experience including global account management and commercial leadership for an Amazon advertising advanced partner, I understand the Amazon tools and levers that will help you and your Amazon team unlock your next level of profitable growth. 

Having been through the highs and lows of Amazon personally during my career, I fully understand the pressures and complexity this important account presents to brands and manufacturers. 

This has led me to create Vendor Rocket. An experienced vendor expert, who’s faced and successfully conquered the challenges you are facing today!

You’re probably thinking “not another expert”…so below is a short summary of my experience which I believe sets me apart!

Amazon Vendor 

• 12 years’ experience from new category entry/start-up to established Amazon category partner.
• Multi-category exposure:  Office Products/Pet Supplies/Toys & Games/Healthcare/Fitness/Grocery. 
• Active in 8 EU marketplaces and the USA.

 Amazon Advanced Advertising Partner

• Full-service Amazon activation including…
• Amazon Advertising Solutions – Sponsored Advertising and DSP.
• SEO including product page build and launch.
•  Amazon Retail and Advertising dashboard development and reporting.
•  Amazon consultancy including… 

o    Objective setting 

o    Strategy development 

o    Negotiating cost price increases

o    Negotiating annual terms

o    Team training/coaching

Created and led a global team 

• 9,000+ ASINs. 
• 9 marketplaces.
• Managed annual global revenue of £30m.
• Led & managed a hybrid marketplace strategy covering Vendor and Seller Central.
• Built a fully in-housed team of Amazon experts.

Coaching & Development 

• Recruited, trained, and coached an in-house global ecommerce team covering multiple Amazon specialisms.

Throughout my career I’ve gained incredible first-hand experience on how to accelerate a profitable and sustainable Amazon business from the ground up, and I now want to share this experience and knowledge to help you exceed your Amazon aspirations.

So how do I help brands?

Audit & Assessment 

Review your current retail and advertising performance vs. the market average (Using a bank of 50+ vendors across multiple categories).

Objectives & Strategy

Review of current Vendor/Seller Central objectives and strategy, what’s working and what’s not, and recommendations on how to improve.

Resource & Capability

Review of current resource effectiveness and Amazon skill set, support on developing roles and responsibilities and scaling your Amazon team. 

Coaching & Mentoring

I can support your team with situational or developmental coaching and mentoring programmes, advising on how best to overcome some of the challenges/impasses you will reach with Amazon. 

Category Review

Full review of your category and top competitors (Price, Range, Display and Promotion)

Catalogue Management

Hero ASIN review and optimisation recommendations, KPI management.

Terms & Pricing Strategy

Review of current trading terms/structure and pricing strategy including observations, implications, and recommendations for your next annual vendor negotiation and beyond. 

All services come with a clear 4-step framework (input, action, output, activation), so you know what to always expect. 

Outside of the above, I’m also available for project-based work for 3 – 6 months which can be tailored to your requirements.